In March 2020, as many parts of the world went in to lockdown, our most important customers faced the biggest crisis in modern times.The COVID situation has been dire for our merchants. Many have had big cashflow issues threatening them to go bankrupt. And with next to no footfall, the sitution looked bleak. It doesn’t matter if we provide small businesses with great tools to succeed if consumers can’t shop. We were tasked to come up with a concept to help small businesses adapt. Something ownable that the team could build quickly. And that is how the Forever Local platform idea came about.
We created a free website to connect local businesses with the communities they operate in. Somewhere people can discover who’s open and who’s delivering nearby. Businesses were able showcase their best selling products, promote their latest offers, add a personalised greeting and tell us if they accept gift cards.
We also create some a fancy instagram sticker pack and some sexy swag to give away to our merchants.
The site went live in 5 countries – UK, Sweden, France, Mexico and Brazil
Over 10,000 merchants signed up
62,000 site visits
5.6m social impressions