Born in the unicorn factory Stockholm, home to unicorns such as Skype, King, Spotify, Izettle. Tracy was critically acclaimed as one of Swedens hottest startups until the dog revolution went back underground 2019.
Some of our most faithful supporters have become Tracy Heroes, or ambassadors for the brand. Anyone can become a Tracy Hero by sending a picture of their dog to Tracy’s Instagram. Soon, their best friend’s portrait will appear on our feed – suddenly dressed like a human.
This way, the dog community can easily support the idea of giving dogs a voice through Tracy – while at the same time getting something nice to hang in the living room.