TRACY 1

Give Your Dog a Voice
Delieverables
Strategy
Concept
Creative Direction
Art Direction
Graphic identity
UX/UI 
Product development
Manufacturing
Growth hacking 
PR/Partnerships
Fund raising 
Problem
Humans  can't bark and dogs can't speak.  Leading to worry, high veterinary check-ups and lack of knowledge of what's actually going on. 

Credits
CEO/Creative Director
Artan Mansouri
Industrial Design
Nikolaus Frank
Technical Lead
Petter Hultin
Strategy
Mauricio Duarte Nilsson
PR/Strategy
Mikaela Pedersen
Zoologist
Caroline Alupo
Motion
Milford

Born in the unicorn factory Stockholm, home to unicorns such as Skype, King, Spotify, Izettle. Tracy was critically acclaimed as one of Swedens hottest startups until the dog revolution went back underground 2019.

Solution
A communication platform between humans and dogs. Powered by the latest advancements in  Machine Learning & Artificial Intelligence.

#Being a
Tracy Hero

Some of our most faithful supporters have become Tracy Heroes, or ambassadors for the brand. Anyone can become a Tracy Hero by sending a picture of their dog to Tracy’s Instagram. Soon, their best friend’s portrait will appear on our feed – suddenly dressed like a human.

This way, the dog community can easily support the idea of giving dogs a voice through Tracy – while at the same time getting something nice to hang in the living room.