Mathem express is one of many projects created together with Mathem. The project includes Concept development, Creative Direction and design across brand, product and content production. From ideation to launch of the product.

The concept for the product and the communication around it emphasises first and foremost sustainability and secondly speed. Sustainability is achieved through locally sourced products, regulated full-time employee terms for the riders and electric vehicles, making sure choosing Mathem Express feels as good in the stomach as the food.

The direction "food systems" for the product photography is a interpolation of design grid systems, to give the food order and organise recognisable shopping categories when scrolling through the product.

Creative Director

Erik Weidenhielm

Copywriter

Sofie Schweinebarth

Year

2021

Type

Various

Deliveries

Concept development

Creative direction

Design

Role

Interim Creative director/Designer (consultant)

2022

Various

Concept development

Creative Direction

Design

Interim Creative Director/
Designer (consultant)

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©2010—2022
All Rights Reserved.
Website designed and engineered by Artan Mansouri.
©2010—2022
All Rights Reserved.
Website designed and engineered by Artan Mansouri.
©2010—2022
All Rights Reserved.
Website designed and engineered by Artan Mansouri.