Mathem express is one of many projects created together with Mathem. The project includes Concept development, Creative Direction and design across brand, product and content production. From ideation to launch of the product.
The concept for the product and the communication around it emphasises first and foremost sustainability and secondly speed. Sustainability is achieved through locally sourced products, regulated full-time employee terms for the riders and electric vehicles, making sure choosing Mathem Express feels as good in the stomach as the food.
The direction "food systems" for the product photography is an interpolation of design grid systems. Aiming to give the food order and to organise recognisable shopping categories when scrolling through the product.