TRACY 2

Give Your Dog a Voice
Delieverables
Strategy
Concept
Creative Direction
Art Direction
Graphic identity
UX/UI 
Product development
Manufacturing
Growth hacking 
PR/Partnerships
Fund raising 
Problem
Humans can't bark and dogs can't speak.  Leading to worry, high veterinary check-ups and lack of knowledge of what's actually going. on. 

Credits
Chief Executive Officer
Artan Mansouri
Chief Operation Officer
Mikala Pedersen
Chief Technology Officer
Petter Hultin
Industrial Design
Linus Haglund
Hardware Lead
Jannis Papadopoulos
Machine Learning Lead
Lucas  Rodés-Gurao
Zoologist
Caroline Alupo

Bootstrapped in the unicorn factory Stockholm, home to unicorns such as Skype, King, Spotify, iZettle. Tracy was critically acclaimed as one of Swedens hottest startups and partners to pet insurance companies Moderna försäkringar and Trygg, until the dog revolution went back underground 2019.

Solution
Introducing the world first self learning wearable. A communication platform between humans and dogs. Powered by the latest advancements in Machine Learning & Artificial Intelligence.

Technologies that we built - The Tracy Suite

Hardware

Tracy hardware is a modular design platform. You can add the features & sensors you need and customize the system in minutes.

Explorer

Tracy Explorer comprises a mobile app and a capture device. It’s used to capture motion sensor data during the data collection phase. Once the data collection is ready, it is sent to Tracy Analyser for analysis.

Analyser

Tracy Analyser is a software package for analyzing and collecting action from motion sensors. This is where you do the AI learning. You can playback sensor data, in order to identify important patterns. The result of the analysis is the motion pattern database for Tracy Cloud AI.

Cloud AI

Tracy Cloud AI is a cloud software package that includes the software and the pattern database.It can be integrated into 3rd party hardware platforms. Tracy cloud AI is fast, accurate and self learning.

App

The Tracy iOS app is where all collected knowledge and information is displayed for the end-user.

Brand strategy

Dog owners are like most people. They are not just one thing. Sometimes they go on hikes on a mountain or go mushroom picking in the woods. And sometimes they just want to hang out in the city and eating takeaway food.​ Brands are like that too. They can have products that are directed at different mindsets, people and situations. For both the city and the outdoors. ​ Many brands have this strategy, creating products both for the city and the outdoors. What they have in common is an identity that is neither the most outdoorsy nor the most urban. Instead it's a perfect balance between the two worlds: outdoor products with a touch of street and urban products with a touch of the functionality and performance required for the outdoors. 

This strategy  was  the new direction for the Second Generation Tracy - named Tracy 2.

Artan Mansouri - Design - Art Direction - Product Design -Tracy TrackersArtan Mansouri - Design - Art Direction - Product Design -Tracy TrackersArtan Mansouri Tracy PrototypeArtan Mansouri dog tracker Tracy Product design prototype.Artan Mansouri - Design - Art Direction - Product Design -Tracy Trackers

Early 3D printed prototypes that were given out to 30 dog owners called "Tracy Explorers" - The prototypes were used in field for a month, to test the design, but also for collecting motion data to train our algorithms.

AI modeling and training.

Onboarding

Show the Tracy App your dog and it detects what breed it is by the help of computer vision- enabling us to create a 3D rendition of your best friend.

Main

Follow every step - anytime and anywhere, even when you are not there.

Tracy's algorithms has been trained to detect different movement pattern with 90 % accuracy- unlike traditional activity monitors on the market.

Statistics

Get in-depth statistics on what your dog is doing and what it needs.​

If your friend is in need of a check-up, you have access to video meetings with veterinarians, directly in the app. Making Tracy a one way stop for all your dog's needs.

Artan Mansouri - Design - Art Direction - Product Design -Tracy Trackers

Rewards

Passport

Based on your dog's data you receive weekly items - Bandana for bad boys who have been living the wild life and fitness filters for dogs with high activity. 

During our research we were asked by our users to design a space for all essential dog information, so we turned the settings page into the world's first digital dog passport - now all dog data is gathered in one place.

Artan Mansouri - Design - Art Direction - Product Design -Tracy TrackersArtan Mansouri - Design - Art Direction - Product Design -Tracy Trackers
Artan Mansouri - Design - Art Direction - Product Design -Tracy TrackersImage of Artan Mansouri dog Tracy Trackers designArtan Mansouri dog tracker Tracy Product design prototype.Artan Mansouri dog tracker Tracy Product design prototype.Artan Mansouri dog tracker Tracy Product design prototype.Artan Mansouri Dog tracker Tracy
©2010—2022
All Rights Reserved.
Website designed and engineered by Artan Mansouri.
©2010—2022
All Rights Reserved.
Website designed and engineered by Artan Mansouri.
©2010—2024
‍All Rights Reserved.
All projects are created through CC STUDIO
Showcase designed and engineered by Artan Mansouri.
Artan Mansouri,
Selected work (2010-2024)
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